Simeon Siegel (Senior Managing Director and Consumer Equity Research Analyst) 00:00.280
This is the friendliest proxy fight, right? That we're seeing. They're being attacked by two different activists and yet they're talking to all of them. I think that and and you and I have talked about this for a long time. Lulu is a very strong brand, but Lulu is an
Simeon Siegel (Senior Managing Director and Consumer Equity Research Analyst) 00:11.200
overstretched brand. And so my team has done this great research showing where brands ubiquitize, where we get over saturated. It's 3 to 4 billion dollars in the US. Lulu's 6.5 is a lot higher than that. And so what that means is you get to a certain point where to continue
Simeon Siegel (Senior Managing Director and Consumer Equity Research Analyst) 00:25.160
feeding the growth beast, you go beyond your core. You start trying to bring in new audience, new members, and what that does is it dilutes, it stretches other people away. And so Lulu has both this notion of everyone's talking about they've walked away from the product, but
Simeon Siegel (Senior Managing Director and Consumer Equity Research Analyst) 00:36.540
they're still selling a lot of stuff. They're convincing people to still buy. They have competition, but I just wonder if they're too big. And so now you've got Chip Wilson coming in with his slate of board members. You've got Elliott coming in with Jay Nielson, who you and I've
Simeon Siegel (Senior Managing Director and Consumer Equity Research Analyst) 00:49.220
talked about in the most glowing terms. I mean, she's fantastic. And the question is, what did she do in the past? She recognized sometimes being smaller to get bigger is really important. That's a very hard thing to do.