Staying away from Nike as it remains in price discovery mode, says KKM Financial's Jeff Kilburg
December 19, 2025 • 4m 44s
Kelly (Host)
00:00.070
well
joining
us
is
CNBC
contributor
and
KKM
financial
founder
jeff
kilberg
jeff
it's
great
to
have
you
here
but
before
i
even
get
in
we're
gonna
start
with
nike
but
what
does
it
tell
you
that
we're
seeing
kind
of
these
huge
moves
across
the
landscape
i
don't
know
it
feels
almost
Kelly (Host)
00:15.230
like
a
more
uncertain
environment
and
yet
consumer
discretionaries
outperforming
maybe
the
economy
is
hanging
in
pretty
well
unless
you're
nike
as
you
can
see
on
the
screen
there
but
what
do
you
make
of
it
all
Jeff Kilburg (Founder & CEO)
00:24.430
well
kelly
you're
spot
on
to
talk
about
the
exaggeration
or
the
dispersion
you're
seeing
so
i
think
you're
seeing
a
lot
of
positions
either
being
repositioned
being
closed
we're
in
quad
witching
so
everything
we're
seeing
today
is
being
exaggerated
look
at
this
morning
when
they
Jeff Kilburg (Founder & CEO)
00:36.830
jumped
and
got
above
sixty
eight
hundred
in
the
S
and
P
five
hundred
i
think
that's
all
related
to
some
of
the
earnings
and
that's
why
you're
seeing
some
of
these
moves
but
i
think
right
now
you
will
see
a
bit
of
a
set
back
next
week
and
i
think
the
name
like
nike
i
just
don't
Jeff Kilburg (Founder & CEO)
00:49.510
know
how
they
get
out
of
their
own
way
you
remember
kelly
we
talked
about
nike
a
year
or
two
ago
you
asked
me
specifically
what
would
be
the
catalyst
for
me
to
buy
i
said
michael
jordan
coming
out
of
retirement
well
here
we
come
out
of
retirement
and
it's
trading
in
the
fifties
Kelly (Host)
01:00.310
right
it's
actually
done
so
poorly
that
they
obviously
even
with
the
new
CEO
and
i
gave
him
a
lot
of
credit
he
has
a
tough
job
to
do
but
let's
go
through
these
numbers
they
beat
on
the
top
and
bottom
lines
granted
but
they
had
china
headwinds
they
lowered
their
third
quarter
Kelly (Host)
01:13.390
guidance
they're
expecting
a
drop
in
revenues
and
their
gross
margin
contraction
they
say
is
you
know
in
large
part
due
to
tariffs
this
is
simply
a
story
that
has
defined
its
its
growth
again
Jeff Kilburg (Founder & CEO)
01:24.550
it
does
and
i
don't
think
it's
a
new
story
i
know
they
want
to
blame
the
tariffs
we
hadn't
really
seen
tariffs
really
materialize
into
inflation
but
i
think
nike
is
a
brand
my
kids
all
love
nike
i
see
nike
everywhere
but
this
stock
has
really
been
in
just
a
downturn
for
the
last
Jeff Kilburg (Founder & CEO)
01:38.230
four
years
if
you
talk
about
what's
going
to
be
turning
around
obviously
it's
profits
but
i
think
that
china
uncertainty
specifically
on
the
chinese
economy
they're
struggling
there
and
i
think
josh
brown
talked
about
it
earlier
but
the
fact
that
nike
's
not
selling
shoes
with
Jeff Kilburg (Founder & CEO)
01:51.430
their
big
stars
their
their
big
profiles
anymore
that's
a
problem
for
nike
so
they
have
to
figure
out
somehow
some
way
to
turn
the
ship
around
yeah
but
the
end
of
the
day
we
just
want
to
see
profits
Kelly (Host)
02:00.190
and
we're
not
seeing
it
i
think
you're
making
an
important
point
also
which
is
that
we
haven't
really
heard
a
lot
a
lot
about
tariffs
from
a
lot
of
companies
this
quarter
this
should
have
been
the
time
of
year
that
we
were
hearing
the
most
about
it
right
not
during
the
Kelly (Host)
02:11.950
implementation
or
the
initial
rounds
back
in
april
it
was
supposed
to
be
that
remember
how
worried
people
were
about
the
holiday
season
how
the
shelves
were
going
to
be
empty
how
the
prices
were
going
to
be
sky
high
and
now
instead
of
all
of
that
manifesting
we
haven't
really
Kelly (Host)
02:24.830
heard
much
except
all
of
a
sudden
from
nike
so
it
just
makes
it
a
little
bit
hard
to
believe
that
it's
a
boogeyman
for
them
more
so
than
it
is
for
everybody
maybe
that's
Jeff Kilburg (Founder & CEO)
02:32.230
why
they're
getting
pounded
today
down
ten
percent
because
the
fact
that
they
came
up
with
the
excuse
for
tariffs
to
pin
is
kind
of
pin
the
tail
on
the
donkey
right
but
i
think
right
here
at
nike
at
this
level
there's
no
reason
to
own
it
you
can't
try
and
you
know
catch
a
Jeff Kilburg (Founder & CEO)
02:43.550
falling
knife
here
at
kelly
so
i
think
nike
is
really
in
a
predicament
but
this
is
four
years
in
a
row
i'm
just
down
down
and
down
further
so
i
want
to
stay
away
from
nike
i
would
love
to
own
it
because
i
know
my
kids
love
ran
a
lot
of
kids
across
our
country
of
the
brand
but
Jeff Kilburg (Founder & CEO)
02:56.070
that
china
uncertainty
that's
the
component
that's
really
missing
in
all
of
the
numbers
which
were
pretty
decent
kelly
right
i
mean
they
did
on
top
of
bottom
Kelly (Host)
03:03.070
it
wasn't
horrible
no
but
the
stock
to
your
point
we're
showing
it
on
the
screen
there
is
down
fifty
seven
percent
over
the
past
five
years
all
right
we're
going
to
stop
beating
up
a
nike
and
move
along
to
fedex
because
again
this
should
be
a
barometer
kind
of
a
trade
of
the
Kelly (Host)
03:14.870
economy
the
shares
are
fractionally
higher
they
did
have
stronger
than
expected
results
they
raised
the
low
end
of
the
full
year
guidance
behrens
points
out
that
update
implies
can
have
operating
profit
though
will
still
miss
consensus
by
about
five
percent
again
this
is
coming
Kelly (Host)
03:28.390
off
a
strong
three
month
stretch
as
well
a
bit
of
a
turn
around
story
here
they're
shedding
ground
and
the
rest
of
it
what's
the
read
through
for
you
Jeff Kilburg (Founder & CEO)
03:34.510
well
i
own
fedex
it's
an
essential
name
we
actually
own
the
essential
forty
ETF
but
this
is
a
name
that
we
saw
on
black
friday
had
just
a
stellar
black
friday
and
it's
kind
of
tailed
off
since
then
so
yes
we're
seeing
their
core
business
their
personal
business
up
twenty
four
Jeff Kilburg (Founder & CEO)
03:47.430
percent
year
over
year
so
that's
encouraging
but
when
you
talk
about
some
of
the
freight
i
know
they're
talking
about
spinning
that
off
there's
a
lot
of
moving
parts
there
that
investors
didn't
love
but
this
is
a
name
i
think
you
want
to
own
i
know
it's
only
fifteen
percent
off
Jeff Kilburg (Founder & CEO)
03:58.310
its
all
time
high
i
think
it
goes
back
up
to
three
hundred
and
fifteen
dollars
where
it
was
in
twenty
twenty
one
that
could
be
a
retest
next
year
but
fedex
is
a
name
i
think
you
need
to
own
we
talked
about
the
mag
seven
at
nauseam
but
this
is
a
blue
chip
boring
us
economic
Jeff Kilburg (Founder & CEO)
04:12.390
centric
name
so
i
think
you
own
it
here
and
on
this
slight
kind
of
you
know
reprieve
if
you
will
maybe
have
the
opportunity
to
buy
it
close
to
two
seventy
five
versus
two
eighty
Kelly (Host)
04:20.230
seven
right
now
you
know
you
go
well
it's
trading
a
fifteen
times
earnings
but
nvidia
is
trading
at
like
twenty
which
would
you
rather
Jeff Kilburg (Founder & CEO)
04:26.190
if
you
if
you
look
at
a
ford
PE
you
know
it's
changing
pretty
historically
close
to
its
five
year
average
so
it's
a
little
more
expensive
than
it
should
be
but
it's
also
been
delivering
so
i
think
you
have
to
understand
as
you're
going
to
the
end
of
the
year
and
you
reposition
Jeff Kilburg (Founder & CEO)
04:38.310
and
you're
figuring
out
your
tradeoffs
to
set
up
twenty
twenty
six
is
this
worth
it
and
this
is
a
name
that
we
do
own
for
that
exact
reason
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