Christmas shopping rush: Here's a look at the final retail push
December 19, 2025 • 2m 51s
Becky Quick (Anchor)
00:00.110
tis
the
season
for
in
store
shopping
courtney
reagan
has
a
closer
look
at
the
final
retail
push
as
shipping
windows
close
and
shoppers
are
forced
to
trek
to
the
actual
brick
and
mortar
stores
according
what
are
the
crowds
looking
like
as
we
get
into
this
crazy
rush
season
here
Courtney Reagan (Senior Retail Reporter)
00:16.910
you
know
becky
i
think
it
feels
pretty
measured
so
far
but
that
might
be
because
christmas
is
on
a
thursday
so
maybe
you
don't
feel
as
rushed
going
into
the
super
saturday
as
normal
but
i
still
think
it's
going
to
be
pretty
nuts
and
you
don't
even
necessarily
have
to
get
out
of
Courtney Reagan (Senior Retail Reporter)
00:30.030
your
car
especially
if
you
come
to
target
around
seventy
five
percent
of
orders
placed
on
targets
website
or
app
so
far
this
season
have
actually
been
fulfilled
by
order
pickup
or
drive
up
and
that
is
likely
to
accelerate
here
as
the
days
dwindle
a
little
closer
towards
Courtney Reagan (Senior Retail Reporter)
00:46.590
christmas
so
adobe
analytics
predicts
that
thirty
two
to
thirty
seven
percent
of
online
orders
will
be
picked
up
in
stores
in
the
final
days
before
christmas
around
triple
the
typical
percentage
for
the
rest
of
the
year
at
least
according
to
emarketer
now
fulfilling
online
Courtney Reagan (Senior Retail Reporter)
01:01.190
orders
from
store
inventory
can
be
a
big
i
am
saver
for
shoppers
getting
orders
but
also
a
significant
cost
saving
for
retailers
themselves
so
ninety
percent
of
targets
online
orders
for
pickup
are
ready
for
for
within
about
ninety
minutes
this
store
happens
to
be
one
of
the
Courtney Reagan (Senior Retail Reporter)
01:17.310
fastest
fulfillers
in
the
fleet
target
says
pickup
is
about
a
ninety
percent
cost
savings
over
its
brown
box
delivery
from
a
fulfillment
center
now
kohl's
bath
and
body
works
dick's
sporting
goods
they
all
tell
me
that
their
pickup
orders
increase
significantly
in
the
week
Courtney Reagan (Senior Retail Reporter)
01:33.030
leading
up
to
christmas
more
than
double
in
fact
for
kohl's
all
three
retailers
say
that
many
shoppers
who
pick
up
an
online
order
actually
end
up
buying
something
else
while
they're
there
almost
a
third
do
that
at
bath
and
body
works
so
those
incremental
those
radiated
sales
Courtney Reagan (Senior Retail Reporter)
01:47.990
really
critical
for
a
retailer
much
harder
to
add
an
impulse
buy
or
oh
shoot
a
last
minute
thing
i
forgot
for
that
teacher
when
you're
ordering
online
becky
Becky Quick (Anchor)
01:56.750
right
that's
why
when
you
go
to
the
stores
you
got
to
wind
through
the
kind
of
shopping
queue
and
every
step
along
the
way
you
get
fourteen
other
things
in
your
face
that
while
you're
waiting
maybe
you
grab
something
and
pick
it
up
Courtney Reagan (Senior Retail Reporter)
02:09.350
that
that
is
true
although
again
if
you
go
to
target
you
can
do
the
drive
up
you
let
them
know
you're
here
on
the
app
and
they
put
it
right
in
your
car
but
a
lot
of
people
also
add
a
starbucks
drink
it
turns
out
that
caramel
brulee
latte
is
the
most
popular
addition
for
those
Courtney Reagan (Senior Retail Reporter)
02:21.790
drive
up
offers
Becky Quick (Anchor)
02:24.230
i
feel
you
i'm
headed
to
the
stores
after
i
leave
here
court
it's
the
first
time
i'm
really
trekking
Courtney Reagan (Senior Retail Reporter)
02:29.030
out
to
them
it's
the
Becky Quick (Anchor)
02:30.310
first
time
i
know
i
did
everything
i
could
online
up
to
this
point
Courtney Reagan (Senior Retail Reporter)
02:33.550
you
know
it's
funny
and
walmart
did
a
survey
and
they
said
that
eighty
percent
of
the
customers
that
they
surveyed
in
their
stores
plan
to
shop
in
stores
in
the
final
two
to
three
days
before
christmas
so
you're
not
alone
yeah
Becky Quick (Anchor)
02:46.190
we
can't
avoid
it
and
we
all
wait
till
the
same
time
so
it's
going
to
be
really
crowded
court
thank
you
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